Throughout his career, David has helped clients with integrated conceptual thinking that effectively led to award-winning creative and marketing successes for Hyundai, Honda, Farmers Insurance, Adidas, La-Z-Boy, McAfee software, Sony, Oakley, and Mandalay Bay. His multi-disciplinary background and approach in creative execution shape brand storytelling through multiple avenues in today’s increasingly complex marketplace.
At Innocean Worldwide he works and has on numerous integrated launches, including the Super Bowl, NFL partnership and the 2014 World Cup campaign, #BecauseFutbol. His efforts include television, digital, online media, social, and a fan-inspired blog (becausefutbol.com) in partnership with Tumblr artists. His social media work helped Hyundai to become the top branded hashtag among World Cup conversations on Twitter and raised Hyundai’s Twitter following by 40 percent.
He has extensive teaching experience at California State University, Long Beach in advertising and design classes.
David is the recipient of numerous awards from the advertising industry: One Show, Cannes, Clio, Webby, Communication Arts, Google Creative Sandbox, Addy, DIGIDAY, TED | Ads Worth Spreading, American Advertising Federation, IAC (Internet Advertising Competition), FWA, The A-List Hollywood Awards, IAB Mixx, EFFIE, and Graphis.