Our philanthropic call to action started with the following line and a Facebook app.
‘Like’ our page and we’ll walk out on the beach and pick up a piece of trash and donate a $1 to the Surfrider Foundation (up to $2,500). Help us reach our goal of cleaning the ocean we love so much and donate to a great cause.
In a matter of two days we had reached our goal of 2,500 fans. In 14 days we had over 13,000 fans.
Not bad for 14 days of work. Thanks folks!